The JumpStart Master’s program approach enables units to leverage existing master’s programs to test the market for a new degree as part of their innovative curriculum engine. This approach allows for swift responses to market needs and the exploration of innovative ideas. Keep in mind that the JumpStart Master’s program approach leverages existing curricular options and resources in your unit (e.g., courses, certificates, specializations). The first step in this approach is to pilot a specialization within an existing degree for a period of time (i.e., 2–3 years). Close monitoring of enrollment is key to determine the viability of these specializations. To assist you with this approach, we worked with ASU units (e.g., Law) to gather best practices and offer you the following planning and implementation considerations, plus an example.
Download the PDF: JumpStart Master's Program Approach Using Innovative Specializations to Grow New Degrees
1. Getting Started: Scan Market Needs and Identity Existing Levers
A collaborative curriculum team from the academic unit (e.g., Law’s New Education Initiatives Team) collects ideas/options after faculty consultation, questioning job availability, peer trends, what makes sense for the college/school unit, resources and targeted markets. The unit will determine what specializations to proceed with during the upcoming year. Items that were on the list that didn’t get considered in the current year, would be reconsidered for the next academic year.
Ensure the chosen program has a flexible curriculum for specialization, which includes fewer core courses and more electives so one or more sets of courses can be utilized. Consider making adjustments if the selected program is not flexible.
Revisit admission requirements (e.g., standardized tests, employment history) to streamline the processes and reduce potential hurdles. This doesn’t mean admission requirements are watered down or reduced. Keep in mind that GPA and official transcripts are good indicators of who may be successful.
Consider launching several specialization options to have a better chance at success (not all great ideas will always work).
Identify relevant courses that are offered and are currently active in your unit that may be utilized in specialization offerings.
Identify and include relevant existing courses from other academic units that might be shared. Note that the units need to agree on course offerings before advertising selected coursework to ensure course availability to students.
Make sure you answer this question before launching: What is the confidence that you can recruit at least “Y” students in year one, and break even?
The graduate application can help track specialization(s) through the supplemental application. For instructions, please see the Graduate College supplemental application guide found at bit.ly/GCappguide
2. Obtain Faculty Buy-in and Secure Approval
Identify faculty that would be interested in participating in the new specialization(s). Keep in mind that non-tenure track faculty and graduate student participation might be needed for a fast launch.
If significant curriculum program changes (e.g., changes in core courses, addition of electives) are required, they should be made through the formal approval process. Please see the Graduate College program change form found at graduate.asu.edu/file/changes-program-requirements.
3. Identify Champions
The right administrator/faculty is needed to run the specialization. Keep the train moving by promoting faculty engagement and nurturing excitement for these initiatives.
Ensure ongoing internal communication. Inform your unit leaders, faculty and staff about the goals of this program, so nobody is surprised when new initiatives are announced and launched.
4. Rely on Digital Marketing
Rely on social media and email campaigns.
Conduct market research. Keep up with peer institutions, Google searches and professional opportunities. Don’t over-analyze.
5. Monitor Performance
Did you meet the goals for this initiative? Allow 2 to 3 years to assess next steps. You might need time to adjust your messaging. If successful, proceed with a new master’s program through the university approval process: graduate.asu.edu/graduate-curriculum-development
Formalize omnibus courses prior to advertising the new specialization. If evaluations are positive and enrollment goals are met within the year, omnibus courses need to move to the official permanent number course approval process.
The specialization(s) should be monitored by the collaborative curriculum team in the academic unit. Consider discontinuing the specialization if not successful after 2-3 years of enrollment. What did you learn? If goals were not met, consider tweaking the specialization design/focus or move on to the next initiative.
Try again, multiple opportunities are often needed before a program sticks.