Graduate College

What is Knowledge Mobilization (KM) and why is it important? 

KM is a conceptual framework in which to view research that allows for the researcher’s work to reach a diverse audience in order to maximize impact and influence societal change. In a knowledge-driven society where research and accountability are at the forefront of so many diverse initiatives, discussions centering around KM have become much more frequent. 

Beyond the standard definition of “getting the right information to the right people in the right format at the right time so as to influence decision-making2,” KM involves a greater complexity when making an impact for positive change.   

The concept can be quite nebulous to researchers and community partners alike as they attempt to clarify what it means in their particular situation. 

With ASU’s focus on innovation and cutting-edge research, it is exciting to have the Graduate College heavily involved in KM programming and discussions. Please view the KM section of our website to obtain information on such initiatives as the KM Studio course, KM Impact Awards, and KM Impact stories.

So, how might you mobilize your knowledge and make an impact on the world? The ten tips below highlight how to start making your research engaging and accessible for multiple audiences.

Knowledge Mobilization: How to Begin

  1. Identify your audience; who is impacted directly or indirectly by your work? (i.e., students, homeowners, companies)
  2. What problems do you solve for these audiences? What’s your message and why should anyone care about your research?
  3. Determine how you will deliver your message to reach your intended audience (i.e., podcast, Ted Talk, prototype).
  4.  Create a plan and timeline with specific action items on the steps you will take to mobilize your knowledge.
  5. Quickly and precisely discuss the value and relevancy of your research across multiple audiences in 30 seconds or less.
  6. Consider your resources and related budget for sharing your knowledge with others. Resources such as LinkedIn and ASU’s Digital Portfolio can be cost-effective places to start.
  7. Attend other events where researchers are sharing their work, such as conferences, poster sessions, and the annual ASU Knowledge Mobilization Impact Awards, in order to stimulate more ideas through research discussions and networking opportunities. 
  8. Identify potential project partners; KM is not completed in isolation.
  9. Determine how you will measure your KM efforts, as well as how you will collect and analyze the information that you plan to measure. 
  10. Create weekly “Knowledge Mobilization time” within your schedule to monitor your efforts and reflect upon the process.  Make adjustments for the following week as necessary.

KM is important to you as a scholar and will be instrumental for your future. If the steps above seem like too much to tackle on your own, we have the class for you! In KM Studio, you will work on a real project acquiring the skills necessary to be an effective knowledge mobilizer. Consider enrolling in KM Studio this Spring!

Course Information:

GRD 791-1003, Course ID:  105887, Alternate Fridays—1/19-4/20

KM—KM Studio, 3 credits, Class Number:  28570, 9:40-11:35 A.M.



  1. Briggs, G., Briggs, A., Whitmore, E., Maki, A., Ackerley, C., Maisonneuve, A., & Yordy, C. Questing Your Way to a Knowledge Mobilization Strategy.  Community First:  Impacts of Community Engagement.  June, 2015. 
  2. Levesque, Peter.  An Introduction to Knowledge Mobilization.  PowerPoint Presentation, FPG Child Development Institute.  Chapel Hill, North Carolina.  December, 2007.
  3. Levin, Ben.  Thinking About Knowledge Mobilization:  A Discussion Paper Prepared at the Request of the Canadian Council on Learning and the Social Sciences and Humanities Research Council.  August, 2008.